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This event will be announced and communicated to its audience via website, mobile app and direct mail. However, different from the previous website, it will be improved through highlighting more about the unique and local culture of Bunol so participants could understand and respect the locals and their history first before they join the massive and messy party in the small town.
Repostion the website for more broad target audiences.
For the design ideas: Since the event is only for entertainment purpose, the color and mood will have lively, active and not serious feeling but at the same time, it should not look too cheesy or childish as the event will be held in historical place in Spain. The background will not contain any animation or clip art character used in the previous website. The entire mood and purpose of this event will be related to the mood of well preserved beautiful and peaceful village atmosphere.
The original website is here