MINJI. ART DIRECTOR
HELLO- I design interface and BRAND identitY
gillette ad12016.png

Gillette: less is more

 

  Creative Brief:

1. Client/ Product

Gillette Fusion Pro-Glide Power Razor  

2. Marketing Objective

A pivoting razor built to maximize contact with every contour of a man's face.

3. Key Net Take-Away

Having less dirty hair gives you more handsome looking/ better looking. It is for your perfect manner and look.

4. Reasons to Believe

This product is highly preferred by gentle looking man.

5. Communication Elements

Print ads, social media including Instagram.

GILLETTE: LESS IS MORE

Insight

  • A Gillette Fusion Pro-Glide Power Razor is built to maximize contact with every contour of a man's face.

Big Idea

        "Having less dirty hair gives you more handsome looking/ better looking. Gillette razor is for your perfect manner and look."